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How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:
At least three to four Mail order Magazines Circulars containing offers or interest to new mail order dealers. Circulars which the Big Mail Dealer has been to mail.
Do you enjoy reading Mail Dealer magazines? Do you enjoy ordering and receiving "Big Mail?" Do you enjoy working with new Mail Order dealers and opportunity seekers? If your answer is "YES" to all of these questions, then it would probably be profitable and pleasurable for you to start a "Big Mail" service.
In the pages to follow I will show you how to set up a Big Mail Service. I'll show you how to advertise your service and I'll also show you how to use the Big Mails that you receive in your mail to your own advantage. I'll show you how to use commission circulars (how to get a lot of them free!) and I'll also show you how to keep track of them.
We'll talk about co-publishing and we'll discuss circular mailing (you'll learn how to get people to pay you cash to mail their circulars for them!).I'll show a simple trick that will get you a lot of free advertising and I'll show you where to get a free mailing list that will create a lot of new customers for you, if you are willing to put in a little work to get them.
But...before we get into this...I would like to give you a word of caution. Big Mail selling looks easy and it sounds easy IT IS NOT! Selling Big Mails is a lot of work,HARD WORK. And it is NOT a way to get rich quick.
You will probably not make any money at all for a least a few months. In fact, you will have to invest more than you take in. If you are willing to invest a little of your money, and a lot of your time, then you will gain invaluable experience selling Big Mails, and then you will make money. You will gain experience that you could gain nowhere else in the whole world. And if you are alert, creative, and AMBITIOUS, you can eventually turn your mail order business into a very lucrative enterprise.
If you are still interested...and I hope you are..read on!
The first thing you should od is to sit down with the latest issue of MAIL SALE ADVERTISER or POPULAR ADVERTISER and order a least twelve Big Mails. After that, get into the habit of ordering a least one Big Mail EVERYDAY!
Then devote a portion of EACH DAY to STUDYING them. And I do mean STUDY!
Feed your mind and your imagination with all kinds of ideas. The Mail Order Business is a very creative and imaginative one. The more you feed feed you imagination, the more it will do for you!
Set up a personal notebook. I would suggest you divide into four sections:
* Commission Circulars Sources
* Sources of low-cost printing
* Prospective Mailing Customers (Save the circulars that other dealers have been paid to mail. I'll show you why later on .)
* Good ideas.
You can set your personal notebook up any way you like, but I use a loose-leaf notebook and scotch-tape the ads, circulars etc.
Read and re-read every circular and mail order magazine that you can get you hands on. SAVE ANY IDEA THAT APPEALS TO YOU! Start ordering SMALL supplies of "commission circulars" that APPEAL to you. (never try to sell anything merely because it pays BIG commission.)
When you are satisfied that you really want to start selling Big Mails, there are two very practical things you must do.
1. Order a name and address rubber stamp. Be sure it is SMALL enough to use on commission circulars.
2. Open a PERSONAL CHECKING ACCOUNT. Open it in YOUR OWN NAME. When you start to advertise, use your own name. If you do that, there will be no problem when you go to the bank to deposit checks that your customers will send you.
Your next step is to place an ad in a least SIX mail order magazines or ad sheets. In the beginning you will have to use publications that will accept handwritten copy, since you do not yet have "camera ready" ads. Your ad should read something like this:
BIG MAIL-25 cents Commission circulars mailed FREE! (your name and address)
A simple ad like this will pull better than one with a lot of words in it.
You probably already know which magazines and ad sheets you want to advertise in. That is fine! But I would suggest you start off by advertising in at least one or two of the following:
Mail Sale Advertiser
Popular Advertiser
Mail Order Bulletin
Timely Tips
All of these are letter press publications, which means they will set your ad up for you. They appear regularly EVERY MONTH ON TIME, and almost everyone interested in mail order reads them!
Because these publications are CO-PUBLISHABLE, the publishers of each publication will send you 50-100 copies to include in your Big Mails. Your name will appear on your copies as the CO-PUBLISHER. You will get to keep around 50% as your commission on any ads or subscriptions you sell. If you are faithful mailing your copies, you can often make enough profit on ads and subscriptions to pay for all your ads. This way your ads actually cost you nothing.
Each advertiser is also mailing his copies to his customers or mailing list, and every last copy mailed has YOUR ad in it... The printer is also mailing a copy to every person on his subscription list...so, usually within about ten days after your address appears in print, you will start receiving letters with quarters in them asking for Big Mail. Some advertisers, for one reason or another are quite slow in mailing their copies, but this can work to your advantage. You will often get orders two or three months after your ad appears!
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