CIRCULAR MAILING

Once your Big Mail ads are appearing regularly, you will start to receive orders for them regularly. As soon as you are averaging five a day, you can advertise yourself as a CIRCULAR MAILER. It's easy to get started. Each time you renew your Big Mail Ad, send in another ad like this. (As co-publisher, your ads cost half the advertised price!)

100 250 500

3x6 .50 1.25 2.25
6x9 .60 2.50 2.50
9x12 1.00 2.00 4.00

These prices are given only as examples. The postal rates and other costs change and you should check the ads currently running Circular Mailers and charge about the same rates. Cut-rate prices will NOT get you more orders.

A circular mailing ad will almost ALWAYS pay for itself immediately. ( Incidentally, many dealers have tried to run a combination Big Mail and Circular Mailing ads. They do work half as well as TWO SEPARATE ADS!)

As soon as you receive a circular mailing order, send your customers a sample mailing. Be sure it is neat and be sure it includes the LATEST issues of several mail order magazines.

Then include ONE of his circulars in every Big Mail until you have finished mailing them. If you have not received any more circulars to mail, send him a friendly thank you not and let him know that you have finished mailing his circulars. Tell him you hope he receives some orders from your mailing. Include some new circulars from new advertisers and a NEW magazine. If he has any more circulars to mail, he will likely send them to YOU!

Remember, circular mailing depends on REPEAT customers. Never exaggerate mailing capacity ( either in personal letters or ads.) If you really try to get orders for your customers, they will be back for more!