FACTS AT YOUR FINGERTIPS!
As a Big Mail Dealer, you will be selling many things. So that you can fill each order accurately and promptly, I suggest that you start another looseleaf notebook Divide it into three sections:
1 Commission Circular Information 2 Co-Publishing Information 3 Advertising Schedule
1. Commission Circular Information---Every time you receive a new supply of commission circulars, sit down and examine them. (Sometimes you will receive two or three varieties in one envelope.) Tape one sample of each circular in your notebook. Underneath it write:
* Name and Address of the Drop-shipper * Amount to forward to the Drop-shipper * How to obtain additional circulars. (Are they available with your name and address imprinted on them?)
2. Co-publishing Information--Most publishers of mail order magazines will send a "Fact Sheet." If they do, simply scotch-tape the sheet in your notebook. If not, record these facts yourself:
*Name and Address of Printer *How much to forward on new advertising, subscriptions, etc
3. Advertising Schedule--To keep your ads running CONTINUOUSLY, you will have to keep track of "closing dates" (the last date on which a publisher will accept advertising for his next issue.) Here is a very simple method to use:
Take a page of common notebook paper. At the top of the page, write the name of the month. Then number down the page from 1 to 31. (Use one line for each day of the month.)
The closing date for Mail Sale Advertiser is the 15th of the month, but you will want to mail your ad on the 5th of the month (always mail your ads in TEN DAYS EARLY.) So next to the number 5, write down the code letters "MSA." If you check this sheet religiously every day, you will never forget a closing date.
Before you mail your ad, turn to the page for the following month and make a notation of that month's closing date. If you will use this system ( or your own variation), you will remember every deadline, whether you are advertising in five magazines of five hundred!
|